The power of storytelling? It’s all about truth, honesty, authenticity, simplicity and relevance, and appealing to the emotional as well as the rational side of our cognitive processes.
So when we’re asked how stories can help change culture and behaviours in business, we’ll tell you that it’s all about belief systems, and breaking through the barriers that are often created by hierarchies, multiple layers of management and organisational complexity.
Engagement and emotional connection can only truly be achieved when a person aligns their personal journey with that of the organisation. When the two align, and that individual is able to discover the personal role and contribution he or she can make, the sense of ownership, empowerment, belonging and meaning can have an immediate and dramatic effect on his or her beliefs, attitude and behaviours.
Sharing stories is one of the most immediate and impactful ways of creating this connection. Some clients will tell you we’ve achieved what they thought was impossible, in a very short space of time. It really works.