Why storytelling?
Thou shalt not is soon forgotten, but ‘once upon a time’ will last forever.Philip Pullman
It seems crazy to us that the original and most powerful form of communication and learning – storytelling – does not have a greater place within business. Stories shape and change our actions and behaviours. Stories help people understand and make sense of what they do at work and why they do it.
Stories can help people learn, absorb, remember and share information and ideas. Stories motivate, persuade, inform and inspire. Compelling stories have far-reaching emotional impact – and a far longer shelf-life than the dry, abstract, one-way methods of corporate communications that clutter businesses today. And stories can demonstrate what success looks and feels like, painting a clear picture of how we might need to change the way we think and do things.
So we have harnessed the power of storytelling to help business leaders inspire and engage their people and galvanise them into action. In a practical and sustainable way, with tools and processes to help connect them - and to help them to connect their teams.
And because everyone can tell a story, everyone can be involved.