Since the beginning of mankind, stories have been used to share knowledge, news, information and ideas. We read, hear, see and tell stories every day of our lives as part of the intricate process of human bonding – connecting each other to our actions, ideas, needs and desires.
Compelling stories about real people in real situations are the currency of far-reaching, emotional impact. Stories motivate, persuade, inform and inspire. Stories are memorable and powerful. They can be cathartic. They move us.
Strange then, how stories and storytelling aren’t used more in the chatter of the workplace. We’re faced with a remarkable amount of complex, abstract, dry and one-way words and principles when a simple, memorable story about a person faced with a particular dilemma who took a particular course of action to help out a colleague or customer could just say it all in an instant. And if we spent more time using inspiring stories to illustrate success we could actually change the way people think and do things.
With the rapid changes that organisations need to make in these turbulent times of uncertainty, connecting people emotionally to the journey the business is on couldn’t be more important. Which is why we’ve pioneered this unique and innovative approach that connects people to a compelling business narrative or story, drawing on real, human stories that bring strategic messages to life and give them credibility and a human face; stories that can be shared to stimulate a culture of storytelling, dialogue and involvement across the organisation, change attitude and behaviours, and improve levels of pride, efficiency and productivity.