Emotional Connection
Martin Luther King said ‘I have a dream,’ not ‘I have a strategy and vision’.
In times of crisis, uncertainty and change, persuasive stories have contributed to some of the most inspirational leadership performances in history.
Lincoln, Gandhi, Churchill and Martin Luther King all fought back against distress, hardship and discontent by uniting their people behind a common goal, harnessing the power of narrative to convey a simple, compelling vision and create an emotional connection that moved entire nations.
In today’s challenging business environment, never has strong, united leadership and a clear, persuasive Story been so critical to galvanise people and guide them unflinchingly through turbulence and change; a clear sense of journey and direction that will help people make sense of what they do at work and why they do it, improve productivity and efficiency and strengthen resolve, focus and commitment.
Inspiring business leaders are those who have such a Story to tell, and can connect people to the journey the business is on, both rationally and emotionally. Yet the key to true commitment and sustainable performance improvement requires involvement, participation and conversation – ongoing dialogue at every level of the organisation…