They say that good ideas have been born on the back of an envelope. Ours started in 2003 with a conversation around a kitchen table.
We’d been busy running public companies, working on innovative business strategies, creating famous marketing campaigns, making award-winning films…
We’d watched the dotcom era of the nineties boom and then bust. We saw how business leaders refocused on growing core businesses. It wasn’t difficult to appreciate the strength in their great leadership. It was difficult to see how such wisdom and inspiration was being passed on successfully to employees, who ultimately had to make things happen.
Which all made our kitchen table conversation quite timely.
Business gurus and academics were having similar conversations to ours, discussing how a great story can bring words and ideas to life and influence change in attitude and behaviours; indeed, how compelling stories shape our lives. What caught our imagination was the idea that storytelling could have a role to play in business. What seemed to be missing was a practical way to make this happen.
So, we set out to create a visionary storytelling programme. It was our big idea. Our innovation was to reintroduce business to the oldest and most successful form of engagement in a truly unique way.
We combined all our skills from strategic to creative, organisational development and communication. Three months later we tested our first ideas with our first client.
Six years and dozens of clients later, tried, tested and refined we have seen the power of this approach in remarkable, tangible results. We know what works and what doesn’t. It’s not the end of our story. It’s just the beginning.