They say that good ideas have been born on the back of an envelope. Ours started in 2003 with a conversation around a kitchen table.

We’d been busy running public companies and creating innovative business strategies, famous marketing campaigns and award-winning films.

What we really wanted to do though was to solve one of the biggest issues faced by business leaders;  how to unite their people behind their strategy and vision, how to make change a reality, how to give every employee a sense of empowerment and common purpose.  How to create truly connected organisations, leading to exceptional levels of energy, commitment, productivity and performance.

We knew that storytelling could be a key to unlocking this energy and effort.  Compelling stories can influence attitudes and behaviours.  Stories about human endeavour create meaning and purpose.  They shape our lives.  They have a role to play in business, but what was missing was a practical way to make this happen.

Our kitchen conversation was timely.  Our big idea has given way to a fully-fledged programme, tried and tested over seven years with dozens of clients.  The results are remarkable.

  • “It’s the simplicity and the effectiveness of our approach that I love, and I know our clients love it too. They see how a clear and compelling Story of their business can help employees not only ’get’ what the business is trying to do but also see their part in contributing. Our programmes truly inspire people, and I’m proud to be a part of making that happen.”

    Glenn Mason

  • “The most powerful Stories are told in words and pictures. Both are key to emotional connection. Combined, and shared through dialogue and involvement, they can achieve dramatic shifts in attitudes and behaviours.”

    Louise Gill

  • “I enjoy the creativity that the programme inspires. The contagious enthusiasm from within our own creative team—developing visual ideas to bring the business Story to life—to the reflected excitement of a client team embracing a new brand identity. I find it hugely rewarding to see a design solution that we’ve co-created making a real connection with its audience.”

    Susie Jackson

  • “For me it’s about continually simplifying the art of storytelling, looking for the undiscovered and engaging with fresh new ideas…”

    Chris Spencer

  • “I’m passionate about the opportunities new technologies and platforms offer to build intuitive storytelling experiences.”

    Chris Spencer

  • “I’m always drawn to pictures before words... and I’ll remember the story because the images will spark that connection. Using the power of visual recognition to enhance the understanding of a business journey is a concept that excites me every time we create it.”

    Kim Bates

  • “Enabling employees to understand and embrace the individual role and contribution they can play in success can make a huge difference to attitude and behaviours. Empowerment is a truly galvanising force.”

    Paul Honeywell

  • “Working with a senior leadership team to help them realise the potential of their journey is enormously rewarding. Achieving true alignment is a cathartic experience, and often comes as a surprise to many.”

    Georgia Gill

  • “Being CEO is a lonely role. Yet, as you witness your entire leadership team walk forward and join you in spontaneously signing their commitment to the journey you’re about to take together, they say the loneliness fades.”

    Martin Clarkson

  • “A simple, yet compelling story can add great value in helping steer an organisation towards reaching its desired destination. The importance of context - the big picture - shouldn't be underestimated.”

    Georgia Gill

  • “Middle management is the layer where too often messages get distorted or diluted. The answer lies in simplicity, clarity, relevance and consistency - a compelling Story that makes people want to take a seat on the bus.”

    Marcus Hayes

  • “We've been described as a schizophrenic before now. Heavyweight, rational strategists, yet with an extraordinary ability to bring that strategic journey to life in a human, creative way. ”

    Alison Esse

  • “I remember the first client story that gave me goose bumps and a lump in my throat. I still tell it to others and it never fails to get the same reaction. I know for a fact that that same story gets repeated all over the place. I rest my case.”

    Alison Esse

  • “Businesses often lose the human heartbeat of their organisations amidst processes, systems and cluttered communication. We bring the heartbeat back – and as a thud rather than a weak pulse.”

    Alison Esse

  • “I’m intrigued by the way in which stories can create ownership of ideas, which in turn creates active involvement and commitment to make things happen. This is the real power of stories for me. The trick is finding the right story, the one that sparks your inner voice.”

    Lucy Gearey

  • “Creating new, dynamic and engaging multi-media presentations that connect audiences to the very heart of the story is often a departure from conventional techniques of sharing strategic information. For organisations undergoing change, it's a symbolic gesture of 'doing things differently'”

    Chris Spencer

  • “Creating a sense of common purpose and getting everybody onto the same page can be a challenge. Yet when they do, that 'ah-ha' moment is almost palpable. Changing entrenched behaviours doesn't have to be a mountain to climb.”

    Georgia Gill

  • “I get most excited by the results that our clients achieve. From an aligned Executive, an ovation at the launch of the Story, through to achieving goals, leading the best employer tables, and out-performing share prices. These results are nothing short of outstanding, and I’m so proud that we have been part of that success.”

    Paul Honeywell