“Great leaders have a great story to tell…”
And great leaders know how to tell them…
We became interested in leaders throughout history and in particular how they engage people in a bigger idea – how they use stories to connect them to a greater purpose.
At the same time we wanted to avoid the obvious choices and choose leaders that resonated with a contemporary audience.
We came up with the idea of a single thread binding them together – iconic moments in history which evolved into the notion of a single shot, passing through time, space (and cyberspace). We could then take the audience on a journey to these powerful, catalytic moments that galvanised the leaders and their audience and called them to action.
That was the easy bit. Conjuring up grand ideas is one thing, but making them happen is quite another!
A process of storyboarding and visual effects planning was followed by an intense three-day shoot in Hi definition format: RED. Keeping the format quality high meant that the mind-bending post-production process could push the medium without loss of quality, enabling us to seamlessly merge real world footage with digital environments.
Our film can be seen on YouTube and Vimeo. It showcases some of the creative talent that sits within our own StoryFactory. Of course there’s much more where this came from. We’d be delighted to share it with you.