Weblog post

Words brand as strongly as visuals

14th Mar 2005 @ 2.37pm

An interesting article by John Simmons in the Observer this Sunday.

It seems obvious that words must be important to brands because words are needed to tell their stories. But it’s surprising how they have neglected the power of language, channelling most of their energy and creativity into the logos and visuals that for many people still represent the totality of ‘branding’.

posted by Alison Esse
filed under Elsewhere

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