What we think...
A massaged ego is a wonderful thing when you think you are doing a fantastic job and people can’t get enough of what you are doing. But sometimes all is not what it seems…
I heard an amusing story the other day about a mining company which introduced a new-look newsletter for employees. The internal communications team was delighted with the response – the workforce kept asking for more and more newsletters and lots of back-patting back at HQ followed. That is, until some bright spark took it upon himself to check out exactly what it was about the newsletter that was creating such a wave of enthusiasm.
It turned out that the newsletter’s paper was perfect for rolling joints, and that is precisely what it was being used for…