Weblog post

The Power of Storytelling

25th Apr 2005 @ 12.49pm

Evelyn Clark discusses the power of storytelling in the April issue of Washington CEO magazine.

Stories have been the glue connecting people with their cultures and with one another throughout human history. Corporate cultures are no different from ethnic cultures in their need for, and dependence on, stories. Because stories reach people’s hearts as well as their minds, they stay with people longer.

posted by Alison Esse
filed under Elsewhere

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