‘The Bard & Co’

21st May 2007 @ 5.31pm

I’d like to pass comment on an excellent book - The Bard & Co, published by Cyan.

The book is the collective insights from 26 leading business writers into the way in which businesses behave today. The imaginative twist comes from the fact that their soundings and observations derive from a series of Shakespeare’s plays; each writer has been assigned a Shakespeare play and asked to observe how it might reflect the cogs and wheels of organisations today. Much can be learnt from their findings - a collection of thought-provoking, inspirational and fresh ideas as a new interpretation of the work by one of the most well-known storytellers in history.

Roger Horberry is one of the 26 writers, and he has some interesting words to say himself on the invention and use of buzzwords…

posted by Alison Esse
filed under Stories, Organisations