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I have been taken aback on two occasions recently as I realised the sheer power of the way humans share things digitally.
First, I noticed my son Dominic (who is 16) using phrases such as “No Charlie” and “That hurts Charlie” dropped into everyday speech – as 16 year-olds do! There was a particular way that he said it, a kind of baby-talk. I just dismissed it as a “different generation” thing. Then, he was on the computer playing youtube videos, and happened to play the one this came from. I was on the London underground a few days later – and a small girl was using exactly the same phrases. I have since discovered that this youtube video has been viewed 149 million times! From a chance filming on a home camera of a couple of kids new phrases almost instantly appeared in youth speech!Then, last week our creative leader Ryan Dixon copied us all on a link to a very interesting demonstration of the power of green screen filming. This was impressive enough, then I heard Dominic talking about exactly the same site a couple of days later – and I certainly hadn’t mentioned it to him! I happened to like the sound track on this site, so within seconds I found out what it was, bought it on iTunes, synched it to my iPod, and within half an hour was driving along listening to the range of great music from Emancipator.
The sharing of ideas and “cool things” is happening globally and instantly now that broadband is becoming the norm. Discovering and buying things instantly is not only possible but an everyday thing. For those of us involved in the world loosely called “communications” the ground is shifting very fast indeed.