Weblog post

Successful marketing comes from storytelling

5th Jul 2005 @ 3.38pm

In an excerpt to Seth Godin’s new book ‘All Marketers Are Liars’, we read that the key to profitable growth is from giving consumers what they want, not what they need. People tell themselves compelling stories about what they want, and in turn believe that this is indeed what they need. Read on….!

posted by Paul Honeywell
filed under Brands

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