What we think...
A friend of ours called Patrick met Red Adair, the great fire-fighter a few years ago. He was talking at a conference, but after the main event, Patrick got the chance to speak with him one to one. Our friend had a question that he was burning to ask the great man.
“What do you charge your customers?”
“Oh, that’s simple” said Red. “I charge them a million dollars a day. But… there’s a catch. The days start from when the fire started, not when the customer asks me in”.
“Wow” said Patrick. “How do you justify that?”
It’s very simple” said Red. “The longer it takes them to call me, the harder it is to put the fire out.”