Lexus: memorable stories can do wonders for your brand

12th Apr 2005 @ 10.44am

I was recently told by someone of how a friend’s BMW came back from the garage without the cigarette lighter. She phoned up the garage, and they said she should come and pick it up when next in the area.

She then phoned Lexus to ask what they would do in that situation. They would bring it round and fit it back in the car for her. Fifteen minutes later the Lexus garage phoned her back. They would be round her way shortly, and would she like them to pick up the cigarette lighter from the BMW dealer and pop it into her car for her?

It’s a great story, and one which I remember every time I see a Lexus. I must have told it to at least 20 people.

posted by Alison Esse
filed under Stories