What we think...
While we eagerly anticipate the launch of the next Harry Potter book, John Simmons for The Observer looks at how businesses and brands have been ‘crying out for clarity and emotional engagement’. What better way to build a brand – as J K Rowling has done so innocently and successfully – than through the telling of stories? This is a great article which supports our own belief in the power of storytelling in business…
Fiona
June 28, 2005
3:37 pm
From that article:
“Businesses and brands have been crying out for clarity and emotional engagement. Nothing supplies these qualities better than stories. So, belatedly, marketing has been discovering the fundamental power of parable, myth and narrative.”
We couldn’t have said it better ourselves.