Weblog post

Harry Potter - a superbrand based on storytelling

28th Jun 2005 @ 10.42am

While we eagerly anticipate the launch of the next Harry Potter book, John Simmons for The Observer looks at how businesses and brands have been ‘crying out for clarity and emotional engagement’. What better way to build a brand - as J K Rowling has done so innocently and successfully - than through the telling of stories? This is a great article which supports our own belief in the power of storytelling in business…

posted by Alison Esse
filed under Brands

Comments

  1. Fiona (3 years ago)

    From that article:

    “Businesses and brands have been crying out for clarity and emotional engagement. Nothing supplies these qualities better than stories. So, belatedly, marketing has been discovering the fundamental power of parable, myth and narrative.”

    We couldn’t have said it better ourselves.

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