From Waffles to Nike - does your brand have an original story?
24th Aug 2005 @ 4.59pmGreat article from Christian Budtz and Klaus Fog in Design Bulletin. Companies who want to maintain brand status in the future must have a great story to tell. Storytelling is as important for building brands as it is for engaging employees, in creating an understanding of their values and personality. Oh, and they’ve written a new book called Storytelling - Branding in Practice. I’m off to buy it right now.
posted by Alison Esse
filed under Brands
RSS
Add your comments