Creativity is about being human
15th Aug 2005 @ 3.51pmHere’s a nice little snippet I read somewhere. I believe that as human beings we respond very well to creativity, yet so much of our communication and day to day activity is sadly lacking in it as we send more e-mails, use more powerpoint and create less face-to-face interaction. Digital technology can be a great tool (no! I’ve just come off a conference call to the US - digital technology is an utterly fantastic tool without which our lives would be completely different) but it needs to be used in tandem with a more creative thought process to be really effective. It is so easy to de-humanise, as we ‘press send’ again and again, day in, day out. We do need to inject more humanity in our interaction. And if humanity can be brought about through creativity….
Creativity is essentially a form of human expression that communicates emotionally and intellectually the individual’s thoughts and feelings concerning themes about self, dreams and visions, issues and relationships. All people are therefore creative. Creativity is about humanity.
posted by Alison Esse
filed under Creative


It’s all about balance. You can’t just interact with email, great though it is. We all live in an instant world, and it takes effort to meet and share ideas. It would be sad (and very limiting) if we didn’t have time for that.
I love meeting new people and discussing each other’s experiences. It’s stimulating and gives you new thoughts and ideas. Best of all, share stories!
Much of my life is spent travelling - to meet people. There’s good reason for it!
Not all success stories are down to computer technology. Take Miffy, 50 years old this year. Dick Bruna (Miffy’s creator) does everything by hand - cut-out shapes, poster prints, black outlines by hand with brush and ink. He doesn’t even know how the computer works. Such a simple concept. Yet Miffy’s character which we all know and love is still as successful today as it was all those years ago.
Nik - how true! I met Dick Bruna once in his studio in Utrecht. A really charming man. Everything was drawn by hand, all colours chosen very carefully. No digital inputs here! His work is full of life, and as you say, it’s timeless.