Black envelopes
13th Apr 2006 @ 11.09amA client told us about their experience when they decided to send a promotional mailing to all their customers all over the world.
Being a contemporary kind of company, they had decided to use a trendy design and all was encased in a smart black envelope with the logo in the corner.
Within a few days the client was flooded with calls from Asia. Customers were asking what was the matter? They dared not open a black envelope, as this symbolised incredible bad luck and death in several Asian cultures.
It just goes to show - great design in communication can meet its match with culture!
posted by Marcus Hayes
filed under Stories
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I get worried when I see brown envelopes. Especially if they have Inland Revenue printed on them. Usually a sure sign of bad luck here in the UK.
I’ve just blundered across your very interesting website. I am not into ‘business’ but I am a professional storyteller. I also publish Facts & Fiction which is the only storytelling magazine in the UK. We mainly cover traditional storytelling for entertainment but in the course of time also mention just about any other use of storytelling including business. I wondered whether you or someone in your organisation would like to a) see a copy of the magazine
b) write an article for us?
Have a look at the wb site.
More info on request…