And on the very next page…Simplicity: Not As Easy As It Looks
9th Apr 2008 @ 5.19pmAnd then John Maeda has something to say in his book ‘The Laws Of Simplicity’….
To make anything simple, you need to apply ‘thoughtful reduction’; that’s why the iPod has fewer features than rival media players. Where you can’t reduce- and too much reduction destroys the value of your product - you have to hide complexity; which is why Google has almost nothing on its home page. But for your simplified product to succeed, it has also to appear more valuable than more complex products, something you achieve with classy materials and clever marketing; which is why Bang & Olufsen’s remote controls are heavier than you’d expect.
Right team….let’s look at our paper stock…..
posted by Alison Esse
filed under Misc
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Interesting that you should mention the iPod and google, had you seen this http://stuffthathappens.com/blog/2008/03/05/simplicity/ ?
I hadn’t seen that, no, but it is very good and gets the point across perfectly. What is it about we humans that when we walk across the threshold of our workplace we suddenly start adding complexity to everything? And when that confuses people, we just add more complexity to help explain it? Thanks for your comment