Blog
Watching Chris Hollins win Strictly Come Dancing on Saturday evening provoked a great conversation amongst my friends gathered to watch the final. How we all love to see an underdog win, how an engaging personality could triumph over real talent, how small and vibrant won ahead of tall and elegant and then one person said ‘I think it was the journey he took….’.
And there it was. At the heart of it we all agreed that watching the highs and lows of Team Cola each week had forged a connection, an emotional bond. And clearly millions of TV viewers felt the same as they were compelled to vote for Chris and Ola.
Sharing the story of Chris and Ola’s transformation was truly an emotional journey!