What we think...
February 2010
Trust is hard to earn and easy to lose. Executives at Toyota will be feeling this acutely. A cartoon in The Times today shows a driver of a Toyota with a ejector seat lever next to him. From an icon of reliability to a standing joke is a mighty fall. MPs, bankers, and other groups have also seen trust erode recently – because people believe they have done irresponsible things with public money.