Quote of the day…

“We don’t do average.
Average is middle of the road,
and middle of the road is
where you get run over.”

Another great one from the
eminent clothing brand Howies.

posted by Ryan Dixon |Add comment
filed under Misc

What makes a good brand a great brand?

Its products? Its market share? Its all singing, all dancing logo? Well, they do have something to do with it but it’s the people that decide whether a company succeeds or fails. So, should we be looking closer to home for better results? Read more…

posted by Ryan Dixon |Add comment
filed under Misc

A Story In Six Words

Ernest Hemingway once claimed that his best story was written in six words: ‘For Sale: Baby shoes, never worn.’ Perhaps this takes clarity and simplicity to the extreme, but what a way to spark the imagination! The Guardian challenged some contemporary authors to put forward their own six-word stories, which are worth a read.

Our own work focuses on making an organisation’s strategic story clear, simple and memorable. Imagine writing a strategic story in six words - anyone up for having a go?!!!  I’d love to see what’s out there!

posted by Alison Esse |Comments (4)
filed under Stories, Organisations