The ‘permafrost’ of middle managers
26th Oct 2007 @ 1.00pmI enjoyed Melcrum’s Strategic Communications Summit last week. Great to see some old friends, new faces and hear some excellent speakers.
One of the key themes that kept cropping up was the ongoing issue of how to get middle / front-line managers to get on board with a company’s strategy. They are the ones who hold the trust of their teams, not the senior leadership team, so engaging them successfully - to the point that they will make it their business to engage their own teams - is absolutely crucial. Read more…
posted by Alison Esse
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filed under Engagement, Organisations
