Blog Archive
October 2007
I enjoyed Melcrum’s Strategic Communications Summit last week. Great to see some old friends, new faces and hear some excellent speakers.
One of the key themes that kept cropping up was the ongoing issue of how to get middle / front-line managers to get on board with a company’s strategy. They are the ones who hold the trust of their teams, not the senior leadership team, so engaging them successfully – to the point that they will make it their business to engage their own teams – is absolutely crucial.
A huge congratulations to Currys Supply Chain, a long standing client of ours, which has just landed an Award for Excellence at the CiB (Communicators in Business) Strategy Awards.
The Sunday Times published a great article which underlines the need for businesses to keep things simple. Chris West, a business advisor and author, says that business needs to speak in a language that ordinary people can understand, and avoid “management-ese”.