September 2007 archive

Role-models, stories and Dame Vera Lynn

I spent yesterday shooting clay pigeons, racing quad bikes and driving a tank at Newick Park yesterday, all for Dame Vera Lynn’s charity to raise funds for children with cerebral palsy. Read more…

posted by Alison Esse |Add comment
filed under Misc

How to ruin a story…..

I came across this post on Chris Collison’s blog - a great demonstration of how stories can be ruined by corporate presentations.

posted by Sally Hinder |Add comment
filed under Misc

How stories have affected Northern Rock

The recent situation at Northern Rock is a great example of the power of stories and storytelling. When the Bank of England announced that they were underwriting Northern Rock’s finances, both banks believed that this would reduce the risk for NR’s savers. But as many risk specialists will tell you, risk is as much a matter of perception than statistical reality. Read more…

posted by Marcus Hayes |Comments (1)
filed under Stories, Organisations

Anita Roddick - one of business’s greatest storytellers

Business has lost a great storyteller in Anita Roddick. The Body Shop was founded on a great story, and through its evolution has inspired millions through the stories behind its products, its support and campaigns against animal testing and for human rights, ethical trading, the environment and the arts. Read more…

posted by Alison Esse |Comments (1)
filed under Stories, Organisations