From Waffles to Nike - does your brand have an original story?

Great article from Christian Budtz and Klaus Fog in Design Bulletin. Companies who want to maintain brand status in the future must have a great story to tell. Storytelling is as important for building brands as it is for engaging employees, in creating an understanding of their values and personality. Oh, and they’ve written a new book called Storytelling - Branding in Practice. I’m off to buy it right now.

posted by Alison Esse |Add comment
filed under Brands

Brands to Love

Recently there has been much talk of ‘Love Brands’. I think that this is a very interesting notion, and it got me thinking.
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posted by Paul Honeywell |Comments (1)
filed under Brands

WWII - The Living Museum

I thought it fitting that today, the 60th anniversary of the end of the war between the Allies and Japan, we should make reference to Bristol-based designer Nick Hind’s Living Museum.
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posted by Chris Spencer |Comments (1)
filed under Creative

Creativity is about being human

Here’s a nice little snippet I read somewhere. I believe that as human beings we respond very well to creativity, yet so much of our communication and day to day activity is sadly lacking in it as we send more e-mails, use more powerpoint and create less face-to-face interaction. Digital technology can be a great tool (no! I’ve just come off a conference call to the US - digital technology is an utterly fantastic tool without which our lives would be completely different) but it needs to be used in tandem with a more creative thought process to be really effective. It is so easy to de-humanise, as we ‘press send’ again and again, day in, day out. We do need to inject more humanity in our interaction. And if humanity can be brought about through creativity….

Creativity is essentially a form of human expression that communicates emotionally and intellectually the individual’s thoughts and feelings concerning themes about self, dreams and visions, issues and relationships. All people are therefore creative. Creativity is about humanity.

posted by Alison Esse |Comments (3)
filed under Creative