We help business leaders engage their people in strategy, vision, values and change….connecting people through storytelling
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Graham Bowley writes today on the challenges the EU faces in getting its message across regarding the role it can play in creating jobs, saving the environment, reducing world poverty and disrupting terrorism in the 21st century. This is a story line which needs a human face at the centre to make it more compelling….
posted by Alison Esse
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filed under News
Leading research and information portal Melcrum features an article about our engagement programme for EDS.
(Article Copyright © Melcrum Publishing)
posted by Alison Esse
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filed under News
I hear the BBC is bringing Jackanory back to our screens. When you consider how sophisticated childrens’ TV has become, the simplicity of a presenter reading direct to camera might seem at odds. Just shows how the charms of old-fashioned storytelling never go away….
posted by Chris Spencer
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filed under Elsewhere
In an excerpt to Seth Godin’s new book ‘All Marketers Are Liars’, we read that the key to profitable growth is from giving consumers what they want, not what they need. People tell themselves compelling stories about what they want, and in turn believe that this is indeed what they need. Read on….!
posted by Paul Honeywell
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filed under Brands
We were highly inspired by this commencement address by Steve Jobs, CEO of Apple Computer and Pixar Animation Studios, at Stanford University. It has nothing to do with being Apple aficionados (which we are)….his advice and experiences are truly insightful and often humbling. A word of advice: Pass this on to younger members of your family. They will learn from it too.
posted by Alison Esse
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filed under Stories
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